Overcoming the digital struggles: A Texas University's Link Building Challenge
Building a premium-quality backlink profile is incredibly difficult in the face of multiple Google updates. Especially in the education niche, getting links from reputable websites is a formidable task as it requires a compelling outreach plan.
A notable educational institution in Texas struggled to maintain a healthy backlink profile. Despite being an accredited and prestigious organization, this university failed to make its mark in the digital arena. To improve its SEO performance quickly, the university’s marketing team thought it best to outsource its off-page SEO, especially its Link Building campaigns. That’s when Link Building HQ stepped in and enthusiastically took charge of the institution’s link building project.
The Personalized Plan
Creating backlinks in the educational niche is a challenging job. Still, Link Building HQ crafted compelling guest blogs and outreach strategies to help our clients get backlinks from highly reputable websites and research publications. We also created a list of all the websites with extremely relevant blogs and content pieces with our client’s websites to get a sure shot of placing a link in their content piece.
The Strategic Implementation
Below are the crucial steps we took as part of our link building campaign:
- We made a list of all the top research publications and journals to get our clients’ research linked to the articles in these journals.
- We also listed our client’s website as one of the top educational websites and blogs in order to boost our rankings on the SERPs.
As part of our client’s strategic planning process, we developed a real-time analytics and reporting system to present data to the company’s upper management accurately.
Results
- As a result of our innovative strategy, our client got more than 50+ backlinks in just a few months, that too in a tough niche like education.
- The website’s organic traffic increased by 17.20%, from 3837 to 4497, in just 11 months.
- The website’s visibility also increased significantly by 44.11%. The number of organic keywords in the top 3 positions of the SERPs increased from 170 to 245. Additionally, the organic keywords in the 4th to 10th position increased from 581 to 642.
17.20%
Traffic Increase
14.11%
Visibility Increase
Traffic Increase
Number of Keywords Ranking on Google SERPs
| Google Position | February, 2023 | January, 2024 | Percent Increase |
| 1-3 | 170 | 245 | 44.12% |
| 4-10 | 581 | 642 | 10.50% |
| 11-50 | 884 | 1257 | 42.19% |
- More Traffic
- More Impressions
- More Clicks
The Ball's In Your Court
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tool for effective search
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