Why Your Business Need SEO?
Why your business need SEO? To put it simply, your business needs SEO (Search Engine Optimization) because it is crucial for ranking your website on search engine results pages (SERPs) and boosting your visibility in the digital space. This makes it easier for potential customers to find your brand when searching for relevant keywords, leading to a steady stream of organic traffic, increased sales, and a stronger digital presence from the ground up.
Now, imagine explaining the concept of SEO to your naive, non-tech friend. Keep in mind this person is an avid internet user, has his favorite apps lined up, and doesn’t have a single idea about the acronym SEO…you see it’s a challenge, a real and big one!
Well, explaining was a lot of fun..it led to a creative discussion that also cemented our understanding of different aspects, caveats, and case studies. And that also made me think that maybe there’ll be more people like our friend grappling with the concept of SEO and trying to make their space in this chaotic digital world.
So we decided to write a blog about why is SEO important to a business and here it is!
SEO – a whole new world
Coming back to the important question, why your business need SEO?
To simplify it, think of the entirety of the web as a digital galaxy having a humongous number of online users. These tiny entities in the larger landscape might sound innoxious to you. But in reality every second they’re making important decisions of gaining information, checking out a service, making a purchase, and putting out some interesting stuff in the name of user-generated content.
Now in this scenario, SEO serves as the launch pad for businesses, brands, diverse ventures, and a whopping amount of online information out there in the digital galaxy. So these users can have access to all sorts of information and can check out these products and services. SEO makes things visible and accessible to these users in the ever-expanding galaxy.
Hope this metaphorical example did help you, but when it comes to more of a textbook definition, here’s what the Search Behemoth, Google, states about Search Engine Optimization (SEO)
“When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.”
Let’s have a look at some stats related to SEO for businesses. According to verified market search, the growing importance of mobile optimization, voice search, and local SEO is further contributing to the expansion of the SEO market, as businesses seek to reach a wider audience across diverse platforms. These factors contribute to the increasing use of SEO in a variety of industries and is expected to grow at a CAGR of 17.68% from 2024 to 2031.
This signifies the acknowledgment and the growing significance of the benefits of SEO around the world.
Why your business needs local SEO
While doing the research for this blog, we found this resource that claims that 35% of businesses rank SEO training as a top priority. And that doesn’t come as a surprise because amid cutthroat competition, Google rolling out multiple algorithm updates, and the newest trends surfacing, it just gets harder and harder to maintain position.
And the one thing that makes sure that you don’t get lost in the sea of local labels, businesses, entities, and fierce competition is local SEO. Because if you’re prioritizing customers in your designated region, then your business name popping up right in front of the people looking for something like you at the right time can make a huge difference in your traction, traffic, and turnover.
With every passing day, there’s an increasing number of online users searching for products or services near them; so, as a rule of thumb, optimizing your business to get found locally can literally change the game for you. This is exactly what Local SEO does and that’s why your small business needs SEO., It allows you to optimize for local packs, Google Maps, google business profiles, and reviews. To know more about it, check out our video with local SEO expert, Chris Kriskey.
SEO Supports Marketing
As much as SEO offers incredible perks to rank and get eyeballs, it’s also fascinating that it also supports other marketing tactics including content marketing, social media campaigns, pay-per-click, online presence optimization, and other important marketing initiatives.
Enhances Content Marketing
SEO and content marketing are nothing less of a power combo, and that’s the reason they go hand in hand. Speaking of which, keyword research in SEO plays a major role in building up a robust content marketing strategy, along with ensuring on-site content, landing pages, and other forms of content address the user intent and deliver helpful information.
Supports Paid Marketing
When it comes to supporting paid marketing, SEO factors into optimizing the landing pages, which further improves the quality score in Google Ads, enhances efficiency, and makes the most of cost per click (CPC). In addition to that, if your SEO-optimized content is ranking at good spots in SERPs, then it also reduces the reliance on paid ads over time.
Maximizes Social Media & PR Efforts
SEO-driven social media campaigns end up finding the right audience at all the right platforms because they stem from the surfacing user intent and the need to bridge the information gaps. Additionally, SEO-driven PR strategies, such as earning mentions from authoritative sources, boost brand reputation and domain authority.
Prioritizing SEO for brand visibility in your other marketing channels not only amps up your collective marketing efforts but also builds a robust presence, aligning your brand messaging everywhere. Together, this becomes the ultimate empowering combinatio,n which is unbeatable.
SEO Strengthens the Sales Funnel
Imagine your site is live and multiple pages are ranking for a variety of keywords. And now there’s a swarm of traffic on your multiple web pages and the bounce rate is low as many people are finding the information you’re offering meaningful and helpful — the power of good content, you see!
While many users are checking out the information offered, they’re also interested in checking out the products or services you offer. One scroll down the product page and the content and description check every box of coveted features, the details they were looking for. Now they’re a step closer to making a purchase decision. This little segment of explanation concludes that SEO is correlated to the buying cycle and directly impacts it.
Had it not been for the implementation of the SEO best practices, those online users wouldn’t have ever discovered your sites, and your useful content would have remained unexplored, and sadly your products/services remained unsold. It’s somewhat similar to the chain reaction. One small action leads to the bigger decisions.
In addition, this verified market search says that the surge in e-commerce, fueled by consumer shifts toward online shopping, is also pushing companies to invest in SEO to stay competitive. The need for SEO Search Engine Optimization surpassed USD 85.06 Billion in 2024 and will likely reach USD 279.38 Billion by 2031. This is nothing but a testament to how much SEO supports and strengthens the sales funnel.
SEO is Relatively Cost-effective
Opinions can vary when it comes to SEO cost-effectiveness. However, according to the general perception, SEO is relatively cost-effective as compared to other forms of marketing and advertising, such as having advertisement segments on television or on print media. You won’t have to break the bank for it. We hope you don’t.
Of course, there’s a financial cost involved in reaping the benefits of SEO, but they can be considered more of an investment rather than a cost. But how is it justified?
Well, let’s be real, SEO won’t change things for you and your business overnight, but it can surely grow your business exponentially, generating considerable revenue on a yearly basis. And c’mon, who wouldn’t want that?
The only kicker is that it may take you a while to figure out the right approach and SEO strategy for your business. Trials and tests are involved in crafting the perfectly suited SEO growth strategy. Along with that, there always remains a need to refine SEO strategies based on shifting trends, algorithm changes, and content optimization. But once it’s done right, it pays you well and in the long run just like you deserve!
SEO brings New Opportunities & Enhances Connections
It is undeniable that SEO does more than what meets the eye. It’s not just your brand or site popping up and maintaining a spot in SERPs, it’s actually deeper than that.
For instance, focusing on SEO makes you actively involved in analyzing consumer behavior and market trends. This enlightens you with every big and small development related to your industry and audience.
In addition, we can’t just ignore the utter significance of SEO data that not only helps us to refine SEO strategies but also brings forth many incredible content marketing and advertising opportunities.
SEO data can be easily accessible through Google Search Console, Google Analytics, and other tools, such as Ahrefs, Semrush, and more.
Diving into this SEO data can allow you to discover new content ideas, what people are looking for, and how they perceive your content and websites. In some cases, it can also lead you to participate in some conference or collaborate with another creator.
So, why your business need SEO? You may have gotten all the right reasons and realized the importance of SEO for business now. And if you want to learn more about SEO, check out our video here!
SEO isn’t just there to drive your rankings to the top. It is a multi-faceted ecosystem that supports businesses in the digital realm and brings forth the coveted opportunities for them to grow. Playing by the search engine rulebook, SEO can be a slower process but it is guaranteed to pay you off in the long run if you rightfully invest in it.
