Anchor Texts are the clickable text that appears in a piece of written content. The reason this text is clickable is that it links to another page of either the same website or a different website.
Here is a definition from Google as well
Anchor text (also known as link text) is the visible text of a link. This text tells people and Google something about the page you’re linking to.
How to use Anchor Texts?
There are several different kinds of anchor texts. Each of their uses is different.
- Branded Anchor Texts
- Naked Anchor Texts
- Exact Match Anchor Texts
- Partially Matching Keywords
- Generic Anchor Texts
- Image as an Anchor Text
You can see their uses in grave detail in our blog right here.
Google has plenty of stances on Anchor Texts as well. We have made a video that helps understand the technical usage and rules of anchor texts in detail.
