Link Building Strategies in 2025 have changed significantly from the previous years. With so many Google updates and Google getting more and more focused on link spam policies, the future of link building in SEO has become more dynamic than ever!

Although every now and then we do observe how black-hat link building techniques outdated ages ago lead to worse and worse outcomes, the question of how to build high-quality backlinks in 2025 is one only answered by SEOs with white hats.

So, in this article, we’ll discuss the worst and best practices for link building in 2025. However, before we get down to discussing the Do’s for Link building in 2025, let’s start with the link building practices to avoid this year.

What’s out for Link Building Strategies in 2025?

Private Blog Networks (PBNs)

Once upon a time, PBNs were all the rage and a reliable method for websites to get backlinks without fear of repercussions. However, that time has long gone. Today, PBNs are a strict no, especially since Google is getting better and better at identifying PBNs. In fact, until 2017, PBNs were often a part of a link builder’s strategy as it allowed them to procure links much faster than manually outreaching several websites. That is, when Google started targeting PBNs.

However, link building for niche websites in 2025 is much more evolved, to the point that not only does Google ignore most of the backlinks coming from PBNs, but also manually deindexes sites on a private blog network.

“Click-To-Get” Backlinks

Whenever you see the option to place a link manually on another website without effort, remind yourself that it just might not even be worth it. An example of these types of links is the one you can place in the comment of a blog. Now, these backlinks will not only be no-follow but might be ignored by Google altogether.

To get a better idea of what kind of “Click-to-get” backlinks we’re talking about, here is a list of them:

Blog Comments.
Web 2.0 Site Backlinks.
Getting listed in Directories.
Getting links placed in Article Directories.

Another thing to avoid that often comes under these types of links is that of link building packages. These packages appear shady by design, with claims like “50+ Backlinks” or “100+ Backlinks”. Verifying the agency offering such packages is advised before you order them.

Paid Guest Posting

Google has always been adamant about purchasing backlinks. The case remains the same even if you’re paying and providing content to get a post published with your backlink embedded. But other than Google literally stating that it’s wrong to pay for backlinks, there is another major reason why you might consider avoiding Paid Guest Posting.

The reason is simple, any webmaster asking you for money to put content on their website is likely a shady deal. Think of it like this, why would someone charge to get free content? Would the largest publishers do it? In fact, if it is good content you’re offering, then you should be the one getting paid.

Online Gigs/ Strange Link Builders

As a white-label link building agency, we often get contacted by random strangers on our socials asking us if we’re interested in getting links for a cheaper or the lowest price. These strangers contacting on socials or even having gigs on platforms like Fiverr are some of the most shady SEOs you’ll find. It is either their own website (PBN) or the links they bring don’t provide a good ROI.

Link building, as any other professional will tell you, is one of the most difficult aspects of SEO. And if someone is promising you them in droves for mere cents or a few bucks, then it either won’t be a very good job or could be a scam.

Now that you have an apt idea of what’s out of link building strategies for 2025, we can start checking out the best of what’s in this year!

What’s in for Link Building in 2025?

Press Links

One of the best links you can score during 2025 is ones from PR that carry the precious do-follow tag. Although procuring these links can be extremely difficult especially if you’re going for websites with a high domain authority, the results are almost always worth the hassle.

This is because press links not only bring more authority to your website but often directly bring traffic from your target audience. In other words, you get the most out of a backlink that’s possible.

In fact, Digital PR links are a recent addition to our list of services.

Multimedia Link Building

Gone are the days when link building was just about link placement in written content. Multimedia link building has garnered a lot of attention in recent years, and they are being actively sought after this year.

These backlinks often bring more traffic and authority because multimedia content already has a better reach and a higher consumption among users. However, keep in mind that relevance still reigns supreme, which brings us to our next point.

Relevant Linking

We believe this point is as evergreen as our blog on creating evergreen content. Google has always stressed the importance of using links to enhance context rather than simply placing links for its own sake.

Relevant linking means adding backlinks in such a way that users are able to enhance their knowledge on a subject when they click on them. This not only leads to more traffic and higher authority but also minimizes the bounce rate for people coming to your website via backlinks.

Getting Listed in Popular Directories

Another strategy that will help build high-quality backlinks in 2025 is getting listed on popular and relevant directories. Getting your company profile set on comparison review sites, and garnering loads of reviews from customers on these platforms.

The more and more positive reviews your website is able to gather, the more trust you gain with potential customers. Moreover, each review is an opportunity for a backlink, and even though these may be no–follow in more cases, you will be able to acquire more trust from relevant audiences.

Bonus Tip: HARO is Out!

HARO (Help a Reporter Out) earlier turned into Connectively. However, since then, the platform has pivoted again to CisionOne. Now there are multiple services that have sprung up to fill the vacuum. Here is a short list:

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Published on January 17th, 2025
Updated on January 17th, 2025

Link Building Strategies in 2025: What’s In, What’s Out?

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