SEO Trends 2025 You Shouldn’t Miss Out On!
SEO Trends 2025 are highly dependent on how the SEO world is changing, which is an accelerated rate.
From eye-opening API leaks to frequent devastating algorithm updates and the storm of LLMs that is currently engulfing us, it’s truly hard to predict what we will be facing next in this ever-changing world of Search. But despite this reality, some defining patterns surely stick around when it comes to SEO Trends 2025. We didn’t expect so much change based on our list of SEO Trends from 2024.
Based on novel technologies, important datasets, and uprising practices, these SEO trends must not be missed out on by SEOs and site owners whose livings are tied to computer screens.
So, without further adieu, let’s unpack what are the latest SEO trends in 2025.
Stay on top of your Industry Trends
No matter how cliche it sounds, the concept of staying on top of the rising industry trends holds immense value. For example, if you’re a technical writer who reviews the latest gadgets in the market, then crafting the in-demand piece covering the specs of the newly launched iPhone will surely garner so much attention from iPhone lovers all over the world. Not only this will lead many users to your site but also increase the social shares on different widely used platforms. Of course, this means more engagement.
In another instance, if you’re someone who does an SEO for a fashion website, knowing about the rising fashion brands or popular wardrobe staples for different seasons will give you an edge over other SEOs. Therefore studying trends isn’t something you just do for the sake of it, instead, it adds immense value to the work you put in, expands your craft, and of course your collection of knowledge.
Check out this really helpful video if you want to know how you can use Google Trends to know about the rising trends in your location and other specific regions.
Keep track of Algorithm Updates
In the recent Search Central Live Event at Zurich, it was announced by Google that there will be more frequent Google Core Updates from now on. As in last year, there were 4 core updates in total, but following this important announcement, Google may have more of these broad significant updates per year. So SEOs, be ready!
As quintessential core update impacts every niche and change rankings on SERPs, this could mean SEOs will end up spending an ungodly amount of time monitoring the changes and performing the website analysis with frequent updates in the future.
Apart from this, it’s utterly important to keep track of Google’s policy changes and official document updation in order to avoid risks and potential damages. Because violating any spam policy intentionally or unintentionally puts you at the mercy of penalty dementors or makes you a coveted target for the algorithmic hits.
And with the November Core Update, we saw multiple accounts of sites losing traffic, and it turned out they were absolutely unaware that they were violating any of Google’s spam policies. That was upsetting to know. Therefore, it’s better to be aware of everything going on, and every policy being changed or implemented rather than losing traffic being naive. It won’t work in your favor.
Podcasts are Important
According to this Podcast Index, over 4 hundred thousand podcasts were published in the last sixty days. In addition, this Statista report states that in 2023, the number of podcast listeners worldwide was over 500 million, and this number is expected to grow to over 650 million by 2027.
Based on this humongous number, if the podcast is still not a part of your well-thought-out SEO strategy, you’re seriously missing out on one of the hottest SEO trends to follow!
Think of it not just as a content medium or content format, but it actually can be your creative outlet where you can establish a strong, meaningful, and lasting connection with your audience. And there’s so much you can do with it, highlight your wins in case studies, shed a spotlight to your important content pieces, or invite a guest over and have a discourse around interesting topics.
Some of the important podcasts you can take inspiration from are, Wix SERPs Up, Azeem Digital Ask, and Tim Soulo’s Ahrefs Podcasts.
Diversify your traffic
From the last year or so, there’s a growing focus on the need to diversify your traffic sources. Because,
- It’s smart to be present in spaces where your target audience and potential customers are actively present. Not only does it give you the opportunity to target better but also provides you multiple traffic sources.
- Only being on one platform means you’re a single ban away from disappearing off the face of the internet. We dearly wish it never happens to anyone.
- Building your brand presence allows you to analyze how your brand is perceived by different audience’s demographhics and what you can do to grab their attention, and that’s ultimately one of the key focuses of SEO Trends 2025.
In this LinkedIn post, Rand Fishkins emphasizes and points out the trend noticed in one of the roundup posts that the industry is moving in one direction now, as many authoritative influencers are aligned on the concept which he kept emphasizing on for years, and that is of viewing SEO as a full-funnel marketing, thinking beyond just clicks and searches, and being present on the spaces where your audience is present in order to influence them and generate brand impressions even if that’s not going to send you a considerable amount of traffic.
User-centric AI strategies will surge
User-centric AI strategies are not something unheard of and they’re likely to surge in this new year. With the onset of AI introduction in marketing agencies and our mundane workflows, there’s a visible shift in how companies in different regions approach their marketing funnels and frameworks. And moving on, only those brands and businesses will be able to make a difference who prioritize creating authentic connections with the audience over a bunch of other things. So, that’s your answer if you’re wondering how will AI impact SEO in 2025.
In this Callrail article, Franco Aquino, Co-Founder of REN Marketing, says that
“Creators are adopting AI quickly. This is great for early adopters but in a short amount of time, it may not be a differentiator. Being able to excel in high-quality (but not necessarily high production) user-generated content will separate the one-hit wonders from those that will grow long-term.”
One of the ways to enhance the authenticity factor is to be transparent about the fundamentals of these user-centric AI strategies, implementing them to analyze user interactions and build authentic touchpoints.
Speaking of which, some organizations are already utilizing robust Generative AI (GenAI) and LLMs to further strengthen their user feedback processes. Based on the vast training datasets and transformer architecture, these AI technologies are capable of collecting, feedback, complaints, and recommendations. Furthermore, they are also responsible for the provision of multilingual support, personalized interactions, and setting preferences. As all of these variables are crucial in the product and service development process, we might be seeing more businesses pivoting to leverage AI and renovating their existing frameworks.
Is it possible to optimize for LLMs?
There has been a lot of discussion around optimizing for LLM outputs lately. While it’s true that LLMs scour the widespread web and their integrated training datasets to display the required results, certain strategies are surfacing on the internet that claim to increase your chances of popping up in these AI results. Despite this ongoing discourse, we shouldn’t look away from the fact that there are no surefire ways that can guarantee your site showing up for AI searches. As ironic as it is, all you can do is try, test, and see for yourself.
Andrea Volpini, CEO of WordLift has shared some valuable insights in the latest SEJ 2025 SEO Trends Book,
“Ontologies and knowledge graphs are central to this transformation, as they provide the structural framework that enables machines to interpret and connect complex data points effectively.
Knowledge graphs, in particular, help AI agents like Google’s AIO or Bing’s search capabilities provide more contextually relevant answers by linking entities and concepts across the web. This structured approach to content helps websites stand out in an increasingly AI-driven environment.”
With Google enhancing its in-platform experience with AI Overviews, the only way forward for SEOs is not just to focus on elevating organic rankings but also weaving a rich semantic network of relevant information that expands to multiple spaces and contexts.
Brand marketing is more important than ever
Amid zero-click searches and AI summaries, brand marketing is more important than ever in the present times. Because as a user, as much as we like the idea of finding answers with zero clicks, it’s fascinating that we’re still drawn towards valuable, unique, and in-depth content that depicts unmatched expertise and helpful insights. And that’s exactly where brand authority and marketing come into the scene of the latest SEO trends.
This fact alone puts a huge responsibility on brands to stick out not only with their content but also with their overall communication, service, and commitment to solving the audience’s problems. This approach can double up as a handy resource to establish a genuine connection with your target audience and potential customers and also serve as a gateway to maintain trust for a long time.
Site owners should focus on diversifying strategies, building transparent relationships, and having subject matter experts in their team to serve the needs of the users through helpful content and resources. This is the major cornerstone that can help your site transform into an authoritative brand and become a go-to resource for your audience.
Humane stories stay winning
Present-day SEO has its own complexities and it wouldn’t be wrong to say it has become more challenging. In order to stand out from the crowd and actually influence your audience, you’re supposed to look out for the ways that allow you to break mundane stereotypes. Like, these days, when there’s a group of sites pumping out boilerplate AI content, you can choose to tell your real, genuine stories that will grab the attention of users.
Stories that communicate your journey from the ground up, how your brand dealt with and overcame different challenges, the amazing team behind the label that made it all happen, real faces, real voices, and their incredible contribution in all these years.
So, don’t be hesitant to openly communicate your journey, because it makes your brand relatable and humane, and that’s more important than ever before.
These were our observations for the trends this year, hope they’ll be helpful in crafting your 2025 SEO Strategy. Of course, this might end up including new things if we come across novel revelations and algorithm changes with time. We’ll come back with another insightful piece covering all the latest developments then!
Till then, Good luck in ranking up!
