The Most Powerful Backlinks to Build in 2025

Introduction

Building powerful backlinks is always the focus for SEOs. This is because when it comes to link building quality always has a higher priority than quantity. To elaborate, one high-quality backlink is often better than several low-quality backlinks. However, you’ll often see some SEOs finding it difficult whenever they have to define what it actually means to have a powerful backlink. So, let us explain it all today.

The Main Factors of a Powerful Backlink?

To put it simply, powerful backlinks are the ones that bring the most impact to a website. However, different SEOs give different priorities to these factors. However, in any case, adding all these factors to your checklist will ensure you can effectively gauge whether you’re building powerful backlinks or not. 

Do-Follow/No-Follow

Whether a backlink is Do-Follow or No-Follow is often considered the first step as SEOs start weighing the quality of a backlink. Knowing the right backlinks types for ranking can be crucial for your SEO strategy. Do-Follow backlinks are generally considered better as they directly pass link juice, signaling to Google that the website linking to you trusts you. However, this does not mean that No-Follow links aren’t useful. In fact, we busted this myth years ago!

DR/DA Strength

Another factor to gauge whether you have powerful backlinks in your profile is to check DA/DR. Domain Authority (DA) is a metric by Moz that calculates the authority of a website. Domain Rating (DR) by Ahrefs, is the other equivalent made for the same purpose. What you’re looking for is either of them to be high. The higher the DA/DR of the website linking to you, the more authority it likely has with Google. However, according to Xamsor, DA can be manipulated, and even DR can be manipulated. So, when someone tells you to buy high DA backlinks, keep in mind that this metric isn’t the sole factor of quality.

The main idea is to check whether the website linking to you is trustworthy or not. A quick audit can provide valuable insights into the credibility and authority of these referring domains.

Relevance

Now this is a factor that consumes time for SEOs every time. In order to check for relevance in a backlink, you’ll have to not only check whether the linking domain operates in your niche but also observe the context in which your website’s backlink has been placed. Even if you’re unable to find a relation between the linking domain and your niche, the context of the backlink’s placement will tell you whether it has been placed right or should be disavowed. 

Link Position

Link Position is another important factor in gauging whether you have powerful backlinks. The backlinks you’ll earn from natural link-building techniques are the ones that should be present within the body of the page, instead of popping up in the header or footer. 

Traffic

One of the major aspects in determining whether you have a powerful backlink is the amount of traffic that trickles down to your website from it. White-hat backlinks, with everything done right, should bring you organic traffic. In fact, the most powerful backlinks are the ones that bring authority and traffic to provide maximum ROI. 

Anchor Text

The Anchor Text is basically the highlighted text that a user clicks leading them to another page. We have a complete blog piece on the Importance of Anchor Texts for Link Building. The clickable text in the hyperlink you see in the previous sentence is an anchor text, and we purposely used it in context to showcase how to do it right. Similarly, when you’re weighing whether you have scored powerful backlinks, you’ll need to check anchor text to check whether it’s done right or not. 

What Types of Links are the Most Powerful?

Now that you have an idea of the factors that lead to a powerful backlink, we can discuss the types of powerful backlinks that bring maximum ROI.

Editorial Links

Editorial Links are mostly earned through blog content. Moreover, these links are also mostly present in blog pieces. Editorial links are the ones that Google emphasizes websites to actively pursue. This is so because editorial links are the most natural ones.

An editorial link is earned when a person writing a blog post uses information stated by you to add more authenticity to their work. For example, if you state a fact from an original study, others writing in the same niche who find it insightful will likely quote you on it while linking to your website. 

However, based on the definition, editorial links are ones that are earned based solely on on-page content, which means there is no outreach done for them. However, this does not mean that only written content can earn you editorial backlinks. 

In fact, organic link building for editorial ones can also occur if you’re adept at repurposing content. Following are some of the content types that are known for helping earn editorial links.

• Infographics
• Research-Backed Articles
• Ultimate Guides and Tutorials
• Free Tools and Calculators

Editorial links are also considered Top SEO backlinks because they are highly relevant to your niche, which means any traffic coming to your website from them is intentional and from your target audience. Moreover, the contribution to your natural backlink profile also registers to Google, which can propel your rankings on the SERPs. 

Digital PR Links

Digital PR is all about enhancing your online presence to reach and stay at the top of your target audience’s mind. While you can always explore how to get Digital PR links, a better method would be to get them from a trusted white label link building agency.

Now Digital PR links are some of the most powerful backlinks you’ll come across. With a high authority Digital PR backlink, your brand gets more recognition, showcasing an achievement or surmounting a challenge, while simultaneously garnering link juice from Google. There couldn’t be a better win-win!

You can make use of different PR tactics as well:

• Reactive PR
• Newsjacking
• Thought-leadership
• Product PR
• Creative Campaigns

While the longevity of a PR link depends on how it was earned and the context, there are multiple SEOs who believe the results are worth it.

However, getting PR links often isn’t easy, which is why we would recommend learning about common problems in Digital PR and how to tackle them.

Conclusion

The answer to the question ‘how to get powerful backlinks” has always been exceptional content. Thus, white-label agencies like us have remained unfazed in building backlinks after Google updates. So, if you want to build powerful backlinks in 2025, the best method will still be to create exceptional, link-worthy content. Additionally, you now also have an alternative to get powerful backlinks via digital PR links. Good Luck!