Catapulting a university’s website up the SERPs with exceptional Link Building Strategies!
Back in 2023, an educational institution based in New Jersey struggled to build its site’s authority in the digital landscape. Additionally, this institution wanted to increase the traffic on its educational blog and website rankings on the SERPs. However, having just formed a new SEO team, this institution lacked the experience and the time to cater to the hard legwork of building links. That’s where Link Building HQ entered the scene. Even though the window of time for making backlinks was concise, LBHQ was confident in its expertise.
When this institution reached out to us in July 2023, Link Building HQ was delighted to assist.
The Grand Objective
The specific objective of our plan was to increase the website’s visibility and organic traffic with almost immediate results to get more admissions. However, the broad objective was to establish our client’s blog as a thought leader and increase its authority (increase DA). Achieving these objectives on such a tight deadline was indeed a feat. However, team Link Building HQ was excited to take this challenge head-on.
The Strategic Implementation
Link Building in the education niche is often a tough nut to crack. While making links for our client, we had to be cautious and only link highly relevant content with our client’s educational blog. Here are the few main steps that we took as part of our strategy to enhance off-page SEO for our client:
- We made a detailed list of high-quality, relevant articles and blogs to outreach and acquire backlinks from these websites.
- We crafted compelling guest posts for reputable educational blogs and websites with links to our client’s website.
- We partnered with other universities and research organizations to create collaborative content with backlinks included.
- We leveraged platforms like ResearchGate and Academia.edu to promote research and publications by the university’s faculty and student body.
- Created Resource pages on various subjects for the client’s website to get mentions/backlinks from other educational blogs and websites.
Achievements Unlocked:
- Thanks to our team’s consistent efforts, our client’s website received more than 100 backlinks in just 11 months. These were all highly-quality links from authoritative and relevant websites.
- Our efforts also did wonders for the client’s website. The website’s organic traffic increased from 916 to 3146, a massive hike of 243.45%.
- Website visibility also increased significantly by 67.89%. Furthermore, the organic keywords in the top 3 positions of SERPs increased from 45 to 117, while the organic keywords in the top 4th to 10th positions increased from 121 to 486.
243.45%
Traffic Increase
67.89%
Visibility Increase
Traffic Increase 
Number of Keywords Ranking on Google SERPs
| Google Position | February, 2023 | January, 2024 | Percent Increase |
| 1-3 | 45 | 117 | 160% |
| 4-10 | 121 | 486 | 301.65% |
| 11-50 | 279 | 737 | 164.16% |
- More Traffic
- More Impressions
- More Clicks
The Ball's In Your Court
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