Making a splash for an educational institution through proven link building strategies.
A well-known educational institution in the state of Norfolk was facing challenges attracting students for its Master’s programs. Due to a lack of resources, the digital performance of this institution was subpar and, therefore, was unable to grab the attention of international students. Moreover the management of the university wanted to improve the declining traffic rates and visibility of the website by enhancing its SEO. That’s why the marketing team of the university decided to outsource its website’s off-page SEO to Link Building HQ. After meeting team LBHQ at a conference, the university management was convinced of LBHQ’s expertise in uplifting the off-page SEO for its clients.
In August 2023, Link Building HQ started its link-building campaign for this client, which was challenging because it had to improve the website’s traffic and visibility within a tight deadline.
Background
The client primarily wanted to increase the website’s organic traffic and visibility in a short span of time. To accomplish that, the client wanted to acquire high-quality backlinks from authoritative websites in the educational niche. Given the challenges of link building in the education industry, paired with a tighter deadline, this task was really strenuous.
Master Plan
With years of experience in the business and having served multiple clients in the educational niche, our team took this challenge head-on. We stuck to all the tried and tested methods of improving off-page SEO for our client’s website. Below are the steps we took as part of our campaign:
- To build a strong and diverse backlink profile, we listed the university’s links on different educational directories and research papers.
- As part of our client’s marketing strategy, we created compelling guest posts for reputable educational blogs and websites.
- Developed resource pages for the client’s website to gain mentions/backlinks from other educational blogs and websites.
Achievements Unlocked:
- As a result of our resilient approach, we managed to gain more 150 backlinks from reputable websites and research journals in the span of just 11 months.
- Our efforts also helped drastically increase the organic traffic of our client’s website, which increased by a whopping 336%.
- Additionally, website visibility also experienced a massive surge of 194%. The number of organic keywords in the top 3 positions increased from 5 to 24. Moreover, the organic keywords in the 4th to 10th positions increased from 21 to 71.
336.00%
Traffic Increase
194.00%
Visibility Increase
Traffic Increase 
Number of Keywords Ranking on Google SERPs
| Google Position | February, 2023 | January, 2024 | Percent Increase |
| 1-3 | 05 | 28 | 460.00% |
| 4-10 | 21 | 71 | 238.10% |
| 11-50 | 28 | 60 | 114.29% |
- More Traffic
- More Impressions
- More Clicks
The Ball's In Your Court
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