Providing a Comfortable Traffic Increase for a Bedding Brand
A Pennsylvanian bedding brand was looking for an increase in their organic traffic for their website. However, the focus of the brand was to get recognition from the vicinities of store locations. This meant that the client required laser-focused backlinks that came from nearby sources that would not only propel traffic but also ensure better conversions.
We were sure that local and authoritative backlinks were the right answer. However, we were also aware that getting local backlinks could also mean a slight fall in the Keywords on the SERPs due to the strategic deviation from generic, global keywords.
The Goal
An imminent disruption came as a result of Google updates. However, as the main objective for the client was getting more traffic rather than keywords, we knew that the right backlinks would easily compensate in case of a loss in ranking keywords. The real challenge was outreaching to local websites that would allow for our guest posts. Luckily, with our roots firmly settled in the online space in the state of Pennsylvania, we had already established contacts with multiple local websites in the state.
Implementing the Backlink Strategy
We knew that link building in this niche is considered difficult, with rankings and keywords sometimes taking years to reach the top position. However, thanks to relevant backlinks and authentic content, we knew our strategy would start bearing fruit in less than a year.
Here are some of the key aspects we focused on with our backlink strategy:
- Creating content incorporating the local keywords for the brand.
- Ensuring each guest post has optimized anchor text to allow users to find the client’s pages.
- Outreach to websites that had good authority and consistently got a proper level of organic traffic.
- Get the brand listed in local directories so customers can find the website and learn about the brand faster.
The Results:
While we knew that expecting a big ROI for the brand in less than a year was far-fetched, there were evident signs that the new strategy brought about positive disruption for the brand’s online presence. This meant that the first year would see the brand observe disruption and a small fall for generic global keywords. However, the climbing traffic would indicate that the backlinks we procured for the clients would result in higher traffic for the client. Here are the milestones as of November 2024:
- With just 151 links, the organic traffic increased by 141.6% in less than a year.
- The website’s visibility increased by 5.4%.
As link building is a long-term process, we are sure that the brand is bound to see better ROI in the coming months as well.
141.6%
Traffic Increase
5.4%
Visibility Increase
Traffic Increase
Number of Keywords Ranking on Google SERPs
| Google Position | February, 2023 | January, 2024 | Percent Increase |
| 1-3 | 2063 | 1547 | 25% |
| 4-10 | 4573 | 4819 | 5% |
| 11-50 | 3822 | 3356 | 12% |
- More Traffic
- More Impressions
- More Clicks
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