In-depth analysis
We compiled a detailed list of high-quality blogs and publications, vetting each prospect for authority, relevance, and audience fit before sending a single outreach email.
Catapulting a University Up the SERPs
11 months
Education
White-Label Link Building
243.45%
traffic · 11 months
67.89%
visibility
301.65%
rankings
60
links built
The Dilemma
What a New Jersey university was missing was the link building expertise and capacity to establish its digital presence at speed. They came to us in July 2023 with a tight deadline, and we got straight to work.
Link building in the education niche demands precision — only highly relevant, contextually appropriate content earns placements on credible academic sites. The university's new SEO team understood the strategy but didn't have the experience or bandwidth to execute it at scale. With admissions targets tied directly to organic visibility and a narrow window to deliver results, the margin for error was slim, and the pressure to perform was real.
The Course of Action
We executed a multi-channel link building strategy built specifically around the education niche's unique demands and content standards.
Content creation
We crafted compelling guest posts for reputable education websites and developed resource pages on the client's site to amplify faculty research and earn academic citations.
Strategic outreach
We partnered with universities and research organisations to create collaborative content, securing backlinks from authoritative sources that boosted domain authority.
Service used on this campaign
White-Label Link Building Service
Results Overview
| Google Position | February 2023 | January 2024 | Before → after | Percent Increase |
|---|---|---|---|---|
| 1–3 | 45 | 117 | 0% | |
| 4–10 | 121 | 486 | 0% | |
| 11–50 | 279 | 737 | 0% |