Education Case Study
Ensuring Growth and Visibility in the midst of clutter
In June 2023, a highly esteemed educational institution in Northern Kentucky reached out to team Link Building HQ with a problem of low traffic and insignificant visibility on their website. Being one of the oldest and largest universities, it is responsible for shaping the educational landscape of the region. However, this dominance wasn’t being reflected in the university’s online presence. Due to the volatile nature of the SEO world and the competitive environment in the education niche, this university was finding it really difficult to make high-quality backlinks. Moreover, the university also had budget constraints as most of the students in the university are from a low-income background, that’s where the highly affordable services of Link Building proved to be a life-saver.
Background
Link Building is incredibly tough in the educational niche due to the competitive environment and LBHQ completely understood the severity of this task and devised a plan to make a premium backlink profile for this university masterfully. Our client mainly wanted to promote its post-graduate programs. Furthermore, this institution has a very accomplished profile in sports and athletics and therefore wanted to promote its content pieces of different student athletic and sports programs.
The Personalized Plan
Our team realized that this challenge is a lot trickier due to the specific set of requirements from our client. However, working on different unique cases over the years, our team was fairly confident in knocking this out of the park as well. Here is a personalized plan that we created for our client:
- Since this university is highly focused on its athletic programs so we worked on student athletic content pieces on the website which garnered numerous backlinks from relevant college sports publications.
- We created a list of high-authority educational websites, publications, and platforms with little to no backlinks and crafted a tried and tested outreach plan to convince these websites.
- We also worked extensively on fixing broken backlinks on different websites, which helped a lot as it was difficult to convince a new website to link in this competitive niche.
The Results
- Due to team LBHQ’s consistent efforts and foolproof strategy, we were able to make more than 60 backlinks in just a matter of 6 months. Most of these backlinks were acquired from DA 60+ websites.
- In a span of just 6 months, the visibility of the website increased by 4.71%, which is one heck of an achievement considering the fierce competition in the niche.
- Moreover, the organic traffic on the website increased from 24848 to 29715, a significant surge of 19.71%.
19.59%
Traffic Increase
4.71%
Visibility Increase
Traffic Increase
Number of Keywords Ranking on Google SERPs
| Google Position | February, 2023 | January, 2024 | Percent Increase |
| 1-3 | 1301 | 1329 | 2.15% |
| 4-10 | 2373 | 3068 | 29.29% |
| 11-100 | 54256 | 5623 | 3.70% |
- More Traffic
- More Impressions
- More Clicks
The Ball's In Your Court
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