The rules are pretty straightforward:
- Guest posting will not hurt your link-building efforts.
- Spammy, low quality, and guest posting will hurt your link-building efforts.
It’s that simple.
Guest posting is not only a legitimate white-hat SEO technique but can also be a great way to gain referral traffic. The key here is to produce high-quality content and get it published on relevant platforms.
Google will downgrade your rankings if you’re constantly getting low-quality backlinks. These types of backlinks go hand-in-hand with low-quality blogs that receive and publish poorly written irrelevant guest posts.
So, how can you use guest posts as a powerful technique to build natural links? First, you need to approach publications that are relevant to your industry and propose writing fresh, high-quality, and unique content for them. Nearly every site is more than happy to get guest posts that are well-written and engaging for their readers.
Next, create high-quality, original content that would be useful for the readers and make them want to learn more about you. Make sure your content is not keyword stuffed and the anchor text for the backlink is not overly optimized.
As long as you keep your audience your #1 focus and are creating content that’s relevant for them, you’re primed for high rankings and increased referral traffic!
