We often hear the debate around the question of whether SEOs are marketers or not. A lot of people hold a slightly flawed concept that SEOs are not marketers since SEOs are more technical and are not directly involved in the sale or promotion of a brand’s product or service. In addition, the measurement of the impact of SEO can be tricky which gives room to such sort of myths. However, the truth is that SEO comes under the banner of digital marketing and therefore all SEOs should be treated as marketers.
Digital Marketing
To understand SEOs as marketers we need to understand a very important branch of marketing known as Digital Marketing.
Digital Marketing refers to the marketing efforts done on the internet using an electronic device. In digital marketing, companies use online channels to promote their products or services to potential customers. Below are the main components of Digital Marketing:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Pay-Per-Click (PPC) Advertising
Now let’s explore what is SEO and its role in digital marketing.
What is SEO and its role in Digital Marketing?
SEO (Search Engine Optimization) is a crucial process within digital marketing responsible for improving a website’s visibility on search engines by optimizing your website and the content within your website.
SEO helps your content get in front of internet searchers. In comparison to paid advertisements, SEO is an organic channel of marketing since visitors come to your website by searching for it.
SEO has been one of the oldest and most important weapons in the arsenal of all digital marketers. It has manifold advantages for your brand as it is a great way to attract organic traffic to your website. Moreover, SEO helps a brand boost its online presence. It helps your brand become authoritative and reliable in the digital sphere. Additionally, in comparison to paid ads, SEO helps companies reduce the cost of acquiring new customers.
In conclusion, Even though SEO may not directly feel like marketing as it is technical and involves working from the backend. SEOs are also marketers as they fall in the field of Digital Marketing. SEO along with other digital marketing tools can amplify the brand’s marketing efforts on online channels. While it is ok for marketers to be specialized in a particular field it is essential for them to understand the role of each sub-category of digital marketing in order to be a good marketer.
