Moving positions up the SERPs for a moving company
Back in January 2024, a moving and storage company based in Florida was struggling to keep up its SEO game in the face of constant updates. Particularly, they needed improvements in their off-page SEO domain and therefore, a representative from this moving company contacted LinkBuilding HQ. After an in-depth conversation with the movers, Team LinkBuilding HQ recognized that this project presents a considerable challenge.
It was realized that a proper link building campaign was necessary for the relocation service providers to improve their visibility on SERPs. LinkBuilding HQ instantly began scheming a winner strategy to make relevant high-authority websites.
The Big Idea
The most important missing piece in our client’s SEO puzzle was the link-building aspect. Even though their technical and on-page SEO were satisfactory, the website’s visibility was being compromised by poor off-page SEO.
Implementation
After crafting an extraordinary strategy for upgrading the Off-page SEO for our client, we entered the execution phase with a massive task at hand: to create more than 50 backlinks from relevant and authoritative websites within 6 months in the moving and storage industries. Our experts took the following steps to ensure remarkable online visibility for our client:
- We created a list of all the relevant and authoritative websites in the moving industry in order to reach them for high-quality backlinks. We expanded our horizons, and instead of sticking to just the moving industry, we also found relevant websites in the travel industry to gain backlinks.
- We leveraged the company’s presence in the social groups to find opportunities to get backlinks from high-quality websites and also social media channels with high following.
- We also managed to get listings and reviews on directories like Yelp and Move.org to increase the visibility of the company across a range of platforms where people who want moving services look for options.
The Results
- In the midst of the turmoil caused by new updates, our team managed to create more than 60 high-quality relevant backlinks within just 6 months. This massively improved the online visibility of our client with their website placed higher up in the SERPs.
- The organic traffic of the website also increased by a considerable 18% in just a few months.
- The visibility of the website also surged by 24%, with organic keywords in the top 3 positions improving from 46 to 61. Also, the organic keywords in the top 4 positions increased from 217 to 221.
18%
Traffic Increase
23.83%
Visibility Increase
Traffic Increase
Number of Keywords Ranking on Google SERPs
| Google Position | February, 2023 | January, 2024 | Percent Increase |
| 1-3 | 46 | 61 | 32.61% |
| 4-10 | 217 | 221 | 1.84% |
| 11-50 | 494 | 689 | 39.47% |
- More Traffic
- More Impressions
- More Clicks
The Ball's In Your Court
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