From Invisible to Influential: Transforming a University's Online Presence
An educational institution in Oklahoma had difficulty maintaining a healthy backlink profile. Despite being accredited, this university failed to make an impact in the digital space.
Due to resource constraints, the university was unable to manage off-page SEO since its primary focus was on-page and technical SEO. These problems contribute to the university’s website’s relatively low visibility and slow growth of organic traffic.
Furthermore, making an SEO impact on your website is increasingly challenging, given the competitive nature of the education industry.
That’s where Link Building HQ entered the picture.
Background
Our client’s primary goal was to increase its online visibility and organic traffic within a very short period of time. Furthermore, the university wanted to enhance its off-page SEO efforts. Team LBHQ had to Generate more than 100 backlinks from high DA websites over the course of 11 months. Now, this was a mountain to climb, but our team was totally up for it.
The Master Plan
After a few meetings with the client, Link Building HQ was able to develop a personalized strategy for transforming the client’s website. Here are some of the tactics we implied as part of our strategy:
- We listed all the relevant, high-authority educational websites and publications to create backlinks to the university’s accredited courses.
- We also featured our client’s website on the top directories related to the education niche.
- We collaborated with bloggers and social media influencers to get backlinks from high DA blogs and also spread the word about university’s different programs on social media.
Achievements Unlocked:
- Due to our personalized strategy and relentless efforts, we achieved more than 100 high-quality backlinks from relevant and reputable websites.
- In addition, the organic traffic of our client’s website increased from 2492 to 3422, a significant rise of 37.31%.
- Moreover, we enhanced the website visibility by 20.13%. The organic keywords in the top 3 positions of SERPs increased from 149 to 179. Organic keywords in the top 4th to 10th position increased from 481 to 541.
37.71%
Traffic Increase
20.13%
Visibility Increase
Traffic Increase 
Number of Keywords Ranking on Google SERPs
| Google Position | February, 2023 | January, 2024 | Percent Increase |
| 1-3 | 149 | 179 | 20.13% |
| 4-10 | 481 | 541 | 12.47% |
| 11-50 | 810 | 821 | 1.36% |
- More Traffic
- More Impressions
- More Clicks
The Ball's In Your Court
Link building remains a core
tool for effective search
engine optimization.
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backlinks?
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